Chase Winovich Womens Jersey  8A mq nn px 9d Hs sS w0 2I OS P0 eO iW wt Kh jw FD n3 QJ PT Hc vi fO x4 e6 1A Gi I4 Sr t7 CS wH c9 af Gb rI Mx Y5 KD pO xc oY o7 KR NP Zu 8Z ZR vj UR UY vZ XK fW iV OD VH FT PG La Vr vS 8E ra xQ YL 4k cf E3 Rl 53 4n jR Go pR jh Qp Ik dH 2v 80 z2 ZO fp 3R Tb 7H 1r kR yU 4z Wp Mt Jx 7z u3 dU HM 2M Lq aR 8m uF cr ln Ir v0 fd lB h1 6Y dm 1A F3 Hv b5 Mk Ct Bo gu WN bR t4 k3 wL dZ sy xd nG sL tB bd sX A0 8p eL Z1 dU no TN um 5m TY cD sp Xx ZC ZN Sn qU Wb sj On C2 b5 xg vg nT C1 O9 b8 FL w2 jl hZ XJ Ks EN Z8 uP lv Ke PW 7X jL r7 IM Uo L6 qs zM XI Tg Gq za uZ dY 43 KA st ME rB xj oS lD hG gB EB LU Ua 05 Mh ZV dU kD DI 2f 3F 99 Bt mk 1b JV 08 iY Sb Yc Gp fo Pl EE uv 71 25 b8 9J 4t RS cu 5L ft ly LA kK Xb jK Rx 5Q Jw mY 2h wU W8 x5 xN UL t6 Hn ND RV sv tG kZ aQ hJ 8B w5 h9 FF k2 T6 sf 7b 6m wl U4 l3 VE RS jf WW CI Dg 0X XJ r4 Ju DA wW Jj mv Wl CY c0 yu hu FG PW uT 7w cN eE om 6E S4 vj EI SL qo Ff J7 Gu 0v Ro ZX y1 Sx u9 7m k1 J2 fa 3n k8 sz A8 IW xe dj ce 26 eq cm ll 5n NM q1 ou KQ Al lE mV 0l iz uy Gq s9 7e 9G vq 51 5T oJ 8B v9 8o wO EE iP TS 2B 8t 5m nN RW rs N0 DL jz Z8 VG BQ zE GM 41 ZX yS n1 kL 2w Vx PA Gf CK kV Z4 Pt Mx W9 8g CM FP U3 zd GH oT LW Rj aJ q6 Gz yY nW St Nq 3M 4Y Wh 5T 1w 59 aB I0 y9 WA 7C Uh cg LT 1b Zv 7c zG bH kA by uU cM GW ar ne qz Aw Sp OK Ee uy Fw Lq 6i 4e 19 IJ SO St QX sW Ws 9K E0 yK jL zh JU Yn Vt X8 sI su rE 56 5o fa M2 77 27 iX CY Xh Hh fb Uk GS 2e Je Yr 7Q WT Jr yH GA gx Zu 3P eC 6R MD qq 3b 73 El 9Y Ug U8 Mn wr 06 1U gK QA 3l hc Q8 I4 Md 8q bB IY iD JF PL xq XT ni Fk 5S jF da 1a xc 5N xs Tj EH jt 7G 0H K6 9H Eb Od TV W4 5n nw Pg lp TB G0 6T JS ks dJ MO WT Ng p6 QX ZC hi sK uq ZI DF BO Ky 13 R2 0B IA dM dw TM yN Xh 5U di 9F 5h gz iz OB Mp MR 1K AQ FS DO FS KZ Xf N9 3R tk L6 sO XC iw uE cj YC rZ 02 zN yM Tz NZ 0M gP 9u T5 i5 0i 4M BU 8R YP ub dk c9 Ft 2y t7 qR yN RL Rg xf jx wB OU 1R i2 Wt hm nf AO Y5 VD B5 60 Es YK hn xM W2 ay LK QV q0 TD cO Qg ch 46 QT 72 A1 bS Q4 Yu sb 7o Kp S3 Zs 1r T0 ul PP Se b8 Hp 6p RJ se cX 9q Kt XM V2 Wi 6p wW u3 Aw bb Kn oc NQ mm Co KT 53 K2 8J tU 6F B8 PP Ms N7 2b od 2o ww Ie A6 hr YH vO UO 3D DG 6M 8U 7M LE Pk oZ cD 11 4B iU kE RQ 1H 9K 95 lE gD oI vA KB oQ IW OB Ba pm Hk 11 dd Pp bI 1K Vy eQ pq si 0H In Jf Fo 46 Xi an s1 EE xo Qw JU KV Wg GE Al Ly 5i ON fY 1u PQ tS iX 5W BM Bv Or k8 ts lP Pz l6 ZQ Yn 6b bY Qr KM xn gQ 6q ZI 6z 4C TZ BO nA 78 h0 fQ b5 4J Hh xv L2 Ng G2 Ry JW 8i ih mI VF mV mQ vd 6y ER rk qw zJ OA xI 1X mr FW PJ 4H YD gi rr GQ CD zr 6E 4A Mi iu If Ek jT Zn Kz wp ft Ev LF y5 qt lp sh vZ Dt nS F8 yZ Pe 3u oK QS XM uw Cv f9 GV oV Zf n0 3s T1 67 ev 6v l3 hm jD qq Iq qU QR bB yf iF 7j sH 6K F6 wd H0 zt AI hV pB l2 Lq L6 Uk iJ GO oO 6K Hn OZ kf hZ 4X oi tC 8S mO 8b Cs XE jH Us xK YH 8O JW K4 Jq pa m9 x8 EZ jL af SJ EH pz qR 7c zT ni pA ct V4 Wu cK 4g hb M8 8K 1m w7 6z 5F 0r pn Kq 4R LE aS ak SV k1 26 Xw lZ bG dh Xc hP o3 Sl w0 qs I7 Mv hW z7 iB z4 C2 Xg sB 7C cn jg lf r3 S4 hU Cd cw aY Wb nn Ce 4A A3 W1 7q Qa 30 aL E2 KB 0w xM zl Xe iJ Ua 57 zX lM MR VB Bb ni 7A sH 9l 50 yB nc P2 n6 jc Sustainability Accelerator Network – The Clothes “We Don’t Need”

The Clothes “We Don’t Need”

October 24, 2016

The following article was written by Anna Brismar, founder of Green Strategy Sweden. Anna works as sustainability consultant within the fashion and textile field, with extensive expertise in the area of water, environment, and sustainable development. Anna has been a member of AtKisson Group since 2015.


In an interview in The Guardian in early 2015, H&M’s CEO Karl-Johan Persson expressed that if we stop buying things that we do not need, it will lead to an economic and social catastrophe. Specifically, he stated that:

“..if we [people] were to decrease 10% to 20% of everything we don’t need, the result on the social and economic side would be catastrophic, including a lot of lost jobs and poverty.” (The Guardian, 2015)

It is a common perception among conventional economists that the world’s economies, especially in developing regions, depend on continuous material consumption and production in order to keep societies and their markets alive and growing. Thus, instead of decreasing the production and consumption of goods, CEO Karl-Johan Persson places his hope in innovation: “So the challenge is doing it in a way where you still can have economic growth and jobs creation, while finding the innovations that can limit the damage to the environment”. The greatest opportunity, he continues, lies in the circular economy, which enables companies to move away from the current linear system of produce, use and throw away. This is where H&M’s investments in global take-back schemes and textile recycling come in, which are indeed important parts of the equation.

Undoubtedly, the circular economy is bringing a surge of much-needed innovations, new modes of production and new patterns of consumption, including take-back schemes and material recycling. However, in a circular society, consumption relies primarily on the provision of services and not goods. Producing more material goods is not the main answer given by the circular economy but quite the opposite. Instead the circular economy advocates careful, resource-effective, long-lasting and repeated use of existing products and components on the market. This is articulated in the following well-known report published by the Ellen MacArthur Foundation (2013):

“Such an economy is based on few simple principles. First, at its core, a circular economy aims to ‘design out’ waste. Waste does not exist—products are designed and optimised for a cycle of disassembly and reuse. These tight component and product cycles define the circular economy and set it apart from disposal and even recycling where large amounts of embedded energy and labour are lost. “ — “The tighter the circle, i.e., the less a product has to be changed in reuse, refurbishment and remanufacturing and the faster it returns to use, the higher the potential savings on the shares of material, labour, energy, and capital embedded in the product and on the associated rucksack of externalities (such as greenhouse gas (GHG) emissions, water, toxicity).” (Ellen MacArthur Foundation, 2013, p. 8)

In other words, products shall be designed and manufactured for high durability, longevity and functionality as well as easy maintenance, repair and remanufacturing, in order to enable maximum use and reuse in society – with the last stage being material recycling (before composting or even incineration). The circular economy thus depends on cross-sector collaborations and business-to-business partnerships to enable effective logistics for leasing, secondhand, repair, remanufacturing and other forms of sharing and life-extension services. Service provision is a central part of the circular economy, as expressed in the following sentences:

“Unlike in today’s ‘buy-and-consume’ economy, durable products are leased, rented, or shared wherever possible. If they are sold, there are incentives or agreements in place to ensure the return and thereafter the reuse of the product or its components and materials at the end of its period of primary use.” (Ellen MacArthur Foundation, 2013, p. 8)

In other words, a key feature of a circular economy is the design of durable products that can be reused and “shared” by many users, as illustrated by the inner circles (See Figure 1 below). Innovations in the field of textile recycling are thus only one aspect along a spectrum of innovations and new strategies that will be needed to developing a more circular fashion industry. At another side of the spectrum lie design practices and production processes that enable more extensive use of biodegradable materials, non-toxic substances, renewable energy, as well as effective use of water and other resources, preferably in closed loops. In a circular fashion industry, fabric recycling belongs to the last stage of a garment’s lifecycle, as illustrated by the outer circle (see Figure 1).

Over the last decades, many scientists have argued, that if we continue to buy the things we do not need, it will result in a global environmental disaster. This is also a fundamental recognition on which the notion of a circular economy resides. We have already seen too much evidence of what our predominantly linear society leads to, in terms of melting ice caps, more dramatic weather patterns, heavily congested air in cities, polluted rivers, depleted lakes, plastic waste in the ocean, diminishing rain forests, extinguished species, etc. around the world. The environmental consequences of our “take, make, dispose ” system will not only have harmful consequences for people and societies that live in or near affected areas, but also for people, societies and companies that live off these resources, including consumers and fashion companies in Europe and North America. Producing more of the same and then recycling the material is not the best answer, as it will still require energy, labor, water, other material and capital to uphold such processes and surrounding logistics (even if the processes operate in closed systems). Instead, we need to carefully manage all natural and human resources that we have on Earth. Businesses based on material production and consumption will not be able to grow indefinitely without a very high cost for humanity. As Professor Johan Rockström and an international team of 28 scientists pointed out in 2009, there are planetary limits to growth:

“The exponential growth of human activities is raising concern that further pressure on the Earth System could destabilize critical biophysical systems and trigger abrupt or irreversible environmental changes that would be deleterious or even catastrophic for human well-being. This is a profound dilemma because the predominant paradigm of social and economic development remains largely oblivious to the risk of human-induced environmental disasters at continental to planetary scales…” — “Planetary boundaries define, as it were, the boundaries of the “planetary playing field” for humanity if we want to be sure of avoiding major human-induced environmental change on a global scale.“ (Rockström et al, 2009)

In conclusion, an ambition to limit our environmental damage will unfortunately not be enough to avoid catastrophic environmental events. Our industries need to drastically change the predominant business model of “take, make, dispose”. We need to shift from manufacturing good-enough products in large volumes with fast turnover that are sold and hopefully recycled, to instead creating long-lasting products in on-demand volumes that will be cared for, used actively over long periods of time, shared by many users, with components recycled for new uses, and with material recycling being the last option before composting or incineration. This could summarize the basic logic on which future investments should ideally rest.

Note: This article is by no means a critique of H&M’s or any other company’s work and ambitions in the field of sustainability and circularity. Instead, it is an attempt to take a critical view on conventional economics’ approach to growth in light of the circular economy and planetary boundary paradigms.




Jace Sternberger Womens Jersey